When talking to other members of the print community there appears to be a swing back towards print for marketing material over email type marketing. Print volumes may not return to the level of a few years ago although occasional volume jobs are still in demand from time to time. Print is now being spoken of as a luxury item albeit in smaller quantities using textured papers, gold foils and embossing and finishes such as soft touch lamination. The printed result stays in the mind of the target market much more than an email which can easily be deleted at the press of a button.
At a recent seminar held by Two sides and Print Power research from Kantar Media showed that contrary to popular belief media readership had increased by 6%. The research also stated that readers have a greater trust in printed media over digital and that people spent 90% more time reading printed newspapers than online. So take a break grab a cup of coffee and enjoy a good read of a beautifully printed magazine!