| A quick explanation of
commonly used phrases and print terminology.
DPI or dots per square inch, typically
the ideal resolution for a photograph about to be printed.
CMYK or cyan, magenta, yellow and black
which are the 4 process colours used when printing full colour images,
although an image might appear to have a multitude of colours generally
they are made up from the 4 colours named above.
EPS or encapsulated postscript logos
should be supplied in this format for the best printing results.
RGB or red, green, blue which is a PC
format and not suitable for litho printing. RGB would need to be
converted to CMYK.
PDF or portable document format had now
become the recognised way of sending items to be printed, images need
to be high resolution and fonts embedded for best results, most clients
can read PDF through Adobe Acrobat.
GSM or grammes per square metre is the
weight of paper or board, typically most company letterheads are
printed on 100gsm as standard with the occasional 120gsm. Photocopy
paper is generally 80gsm. As a further guide business cards should be
printed on at least 300gsm, our stock boards for cards are 335gsm or
400gsm.
Crease or creasing is at the finishing
process and is essential when an item of paper or board goes over
170gsm, it helps to eliminate the spine cracking or splitting
particularly if colour falls over the spine.
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