Leaflets and Flyers

We often get asked how quickly we can produce leaflets and flyers, the answer is mostly very quickly. If you just need small amounts perhaps under 1000 they can often be printed same day sometimes within a couple of hours depending on what else we have on. They tend to be printed using digital printing. Leaflets that are available same day tend to be flat double sided leaflets although it is sometimes possible to produce a leaflet that also needs folding although this has an extra operation as it has to pass through a folding machine. One of the most common issues we come across is a customer may need several thousand leaflets and needs the job the same day or next morning and as it has been left until the last minute this can have cost implications. Printing 5000 leaflets for example is more cost effective printed traditional offset litho whereby plates are made than using digital printing. Offset litho is also considered to be a better quality with a wider choice of materials the downside is it needs slightly longer to produce than a leaflet printed using digital print. If time allows printing offset printing can save a customer a considerable amount. Kopykat can print small quantities of leaflets under 50 if necessary up to very large amounts sometimes 200k although average offset orders tend to be between 2000 and 20,000. The key is to allow a decent lead time so you give yourself options on how best to produce the leaflet or flyer. Another bonus is that flyers and leaflets tend to be vat exempt and are a great way of marketing your company.

Bleed on a print job what is it?

As a printer every day we are dealing with multiple files supplied by clients or perhaps designers working on their behalf. We find that most files supplied do not have 3mm bleed added. Bleed of 3mm should be added by the person suppying the file so it is print ready so that all the printer has to do is open the PDF file impose and make plates if it is an offset litho printing job or impose and print if it is a digital print job. Bleed of 3mm should be added when colour prints to the edge of the sheet so in effect the colour is extended over and above the finished size. This means that when the print job is cut on the guillotine no slithers of white are left showing. It also allows the print finisher more latitude for fine adjustments at the folding or booklet making stage for example. The best thing to do is speak to your printer about the job you have in mind as at Kopykat we will often try and flag up issues regarding bleed at an early stage. On many occasions a PDF file will be sent to us to produce an urgent job and if it is supplied without bleed we then need to go back to the client asking them or their designer to add bleed and resupply the file. This can slow down the production process at a critical stage and lose valuable production time. Many clients will use freelancers which is fine but if they are unavailable more time can be lost. Designers who deal with traditional print on a regular basis will automatically add bleed and crop marks when supplying to the printer however if the designer is more of a web designer used to working digitally on screen bleed does not come into the equation and they may not be aware that this is required. For more advice about bleed https://www.kopykat.co.uk/artwork-advice/ or email print@kopykat.co.uk and we will send you a PDF that shows an example of how it should be done.

Kopykat installs new large format printer

To further improve production capacity we have installed a Roland VG 540 large format printer. This allows us to print posters and roll-up banners and supports our other machines in producing these items. The Roland also allows us to produce vinyl banners, self-adhesive die cut labels and vinyl lettering which we could not produce in-house before. Staff have now been trained on the new machine and are rearing to go.

New digital printing machines installed

In December 2017 we installed three new digital print machines. The first was a Versant 180 colour machine perfect for the speedy turnaround of flyers, business cards, booklets and presentations The Versant also has a three knife trimmers which means short run booklets can be produced quickly inline. We also added two black and white machines that run at 110 and 127 copies per minute respectively great for multi-page reports.

In December 2017 we installed three new digital print machines. The first was a Versant 180 colour machine perfect for the speedy turnaround of flyers, business cards, booklets and presentations The Versant also has a three knife trimmers which means short run booklets can be produced quickly inline. We also added two black and white machines that run at 110 and 127 copies per minute respectively great for multi-page reports.

Morgana Booklet Maker

November 2017 saw the installation of a BM350 bookletmaker from Morgana to improve flexibility in the print finishing department and take some of the strain off the other bookletmakers. This joined a new Morgana digital folding machine that had been installed in September both installations help with the production of fast turnaround digital print work.

Unfair Business Rates Rise

Many businesses around the UK are facing a rates rise that is seen as completely unfair. It will decimate high streets around the country and stifle job creation. A campaign is building to defend businesses affected. Locally in the Hackney area not only are businesses facing a rates rise they are facing severe rent rises in some cases far exceeding 100% ourselves included. Some of the rent rises are instigated by part government owned bodies. Many businesses are leaving the Hackney area due to these excessive demands. Two well-known, established and respected print groups have gone into administration citing rent per square foot and a a tail off in business as major factors. In a nutshell it was not worth fighting on and taking the risk of the increased overheads. Outside of London in areas such as Southwold, Suffolk high street shops that have been there for generations could close due to the excessive increase in overheads.

This morning we attended a meeting organised by Hackney Council, The Mayor of Hackney Philip Glanville and the East End Trades Guild @eastendtrade to start a campaign to reverse the decision or at least soften it and re-evaluate it. Shoreditch and Dalston have become vibrant business communities due to the efforts of many small businesses over the last few years and now through the short sighted attitude of some landlords and government bodies the things that made these areas successful and regenerated them will be ruined. We hope this decision will be reversed please copy and paste this link to sign the petition https://t.co/8SSkvN96Pp


Brochure printing

We have recently produced a number of high quality brochures for various clients. Each client operates in a different sector and therefore often have different requirements for their brochures. One client particularly wanted to use environmentally friendly paper in an uncoated stock. Another wanted a coated finish with the addition of matt lamination and a third wanted to use a process that further enhanced the look and feel of matt lamination so we recommended Spot UV varnish over the top of the lamination.

If you are thinking of producing a brochure call us to discuss options we have plenty of samples on file for you to look at.

Environmentally friendly print

In summer of 2014 we joined a carbon capture scheme in association with one of our paper merchants and The Woodland Trust. We have just been notified that we have created 517.11m2 of new native woodland in the UK and removed 20,685kg of Carbon Dioxide. We did not manage this time to visit the woodland site to help plant the trees but we hope to in the future. Kopykat strives to be a printer who respects the environment we achieved Green Mark Accreditation in 2008 and currently hold FSC Chain of Custody. We can show the FSC logo on items of print on behalf of a client to show their environmental commitment. FSC chain of Custody shows the journey of the paper from a well managed forest to the end user. It was initially developed for the furniture industry to try and stop illegal logging.

Print trends

When talking to other members of the print community there appears to be a swing back towards print for marketing material over email type marketing. Print volumes may not return to the level of a few years ago although occasional volume jobs are still in demand from time to time. Print is now being spoken of as a luxury item albeit in smaller quantities using textured papers, gold foils and embossing and finishes such as soft touch lamination. The printed result stays in the mind of the target market much more than an email which can easily be deleted at the press of a button.

At a recent seminar held by Two sides and Print Power research from Kantar Media showed that contrary to popular belief media readership had increased by 6%. The research also stated that readers have a greater trust in printed media over digital and that people spent 90% more time reading printed newspapers than online. So take a break grab a cup of coffee and enjoy a good read of a beautifully printed magazine!

Happy New Year

We resumed production after the Christmas and New Year break on January 5th so may we take this opportunity to wish all our clients a healthy and prosperous 2015. How the years fly! remember the year 2000 and we all feared the millennium bug! Going forward we will keep you up to date with any new developments at Kopykat and of course do contact us for all your print related marketing requirements particularly for posters, postcards, brochures and leaflets not forgetting of course we do still produce a large amount of letterheads and business cards for clients.

Bambi appears on the Kopykat wall

A piece of street art by the artist Bambi has mysteriously appeared on Kopykat's outside wall. It is certainly stopping passers by in their tracks as they admire the work of art and hopefully it gets Kopykat noticed as well! Nowadays a lot of people visit Shoreditch for the art, a Banksy is across the road from Bambi's work, so there is plenty to see in the area and guided tours are a daily occurence. Bambi first came to prominence with a striking image of Amy Winehouse on a Camden Town doorway. A listers are now queuing to buy her work with Rihanna, Robbie Williams, Brad Pitt and Angelina having commissioned pieces by her. Bambi wants to stay hidden and keep her identity a secret. Good luck we say to her and keep up the good work!

VAT and print

Many clients find it confusing regarding the VAT rules with regard some printed items and it certainly can be complicated. So let me try and explain.

Most printing is classified by HMRC as standard rated in effect you must pay VAT on the printed item. So stationery items such as letterheads, compliment slips and business cards carry VAT along with invitations, posters, pocket folders, tickets, greetings cards and postcards.

You will be pleased to know that there are exceptions to the rule. Nearly all booklets, brochures and leaflets are zero rated so you do not pay vat this can be particularly helpful to organisations or individuals who cannot reclaim VAT. If your leaflet contains a 10% off with this leaflet type offer or free entry to an event then it should carry VAT as it can be thought of as a ticket. Leaflets that do not carry VAT should be meant to be read a few times and thrown away. Instruction leaflets are zero rated as it generally accompanies some other service or product.

Finally just to confuse us all even further a leaflet that is encapsulated or laminated is standard rated as the HMRC deems that it is intended to be kept by the recipient. Another pointer from the HMRC is that if thick card is used they believe it has been designed to be retained so again could carry VAT. 

Some printers add VAT to everything then they cannot go wrong but we try to apply it on a job by job basis if you are unsure we will always try to guide you when you are ready to place an order.